Geography matters. What is true in one locale is not necessarily the case in other locations. Margaritas, Rum Drinks…those are the libations of the tropical latitudes. In Kentucky, however, five o’clock means bourbon. Nothing more. Nothing less.
“Men it has been well said, think in herds; it will be seen they go mad in herds, while they only recover their senses slowly and one by one.” ~ Charles MacKay, Extraordinary Popular Delusions and the Madness of Crowds (1852)
In the early 19th century Charles MacKay examined how groups of people could quite spontaneously develop a communal form of self-delusion, or even madness. If one were to sit at a bar over a period of hours and observe, from the early fluctuation of post work cocktail sippers to the rowdier crowds of late night, one might see a transformation as fantastic as that of Dr. Jekyll to Mr. Hyde. The later the hour grows, the more the madness sneaks into the crowd, like a contagion passed – usually in liquid form – from one person to another. It will start out innocently enough, and the first to succumb rarely expects to as they are in the safe confines of their group of friends. But that is how the madness works, by eluding us into believing there is strength in numbers. The truth is we would have been safer drinking on our own.
When it comes to irony, never let it be said that the gods themselves are immune. How else then do you explain that the ubiquitous cocktail of New Orleans – and therefore of Mardi Gras – is the Hurricane? For me it’s unfathomable that anyone nowadays can order such a drink in New Orleans and not acknowledge the very large elephant in the room. Garden & Gun (a magazine I simply adore, by the way), appears to do just that in its current issue by offering up three variations of the classic drink by New Orleans mixologists without any mention of the devastation wrought by Katrina 7 years ago. Maybe we’re far enough down the line now that it’s no longer necessary Maybe New Orleans has crawled its way back to the point where such a reference would be out-of-place. I don’t know, part of me thinks that is not the case. I suppose next week while I’m there I’ll get the chance to have my questions answered.